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Ghana’s health-insurance coverage: an 8.1-point sex gap in the 2021 census
The 2021 census reported health-insurance coverage of 72.6% among females and 64.5% among males. Comparing the complements shows that the proportion without reported coverage was about 30% higher among males. This identifies a descriptive coverage gap, without explaining its causes.
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Market Intelligence and Market Entry
A market opportunity becomes useful when its size, customers, competitors and routes to revenue are understood. IDER combines primary research, market data and commercial analysis to help businesses assess Ghanaian and other African markets. We examine formal and informal activity, purchasing behaviour, distribution constraints and local operating conditions, turning fragmented information into a practical basis for market entry, expansion or repositioning.
Investment Feasibility and Bankability
Investment decisions require a coherent view of demand, costs, funding, execution and risk. IDER evaluates proposed ventures and projects through commercial, financial and economic analysis, with technical assumptions reviewed within the agreed scope. We connect market evidence to project economics, test alternative scenarios and identify the questions that sponsors, investment committees and financiers need answered before committing resources or advancing a financing discussion.
Commercial Due Diligence
An investment thesis should withstand independent scrutiny of the market and the business behind it. IDER assesses demand, customer relationships, competitive position, revenue assumptions and growth potential to help investors understand a target company or proposed transaction. We examine the evidence supporting management forecasts, identify commercial red flags and show how market conditions could affect the value and resilience of the opportunity.
Financial and Economic Modelling
A useful model connects operating assumptions to financial consequences and makes uncertainty visible. IDER develops financial and economic models for businesses, projects and public-sector decisions, using a structure that clients can interrogate and update. We translate demand, pricing, costs, investment and financing assumptions into cash flows, performance measures and scenarios, supporting decisions about capital allocation, funding, affordability and wider economic value.
Consumer and Customer Research
Understanding customers means examining what people need, how they choose and what influences their behaviour in context. IDER designs consumer and business-customer research that connects attitudes with purchasing decisions, service experiences and commercial outcomes. We help organisations assess segments, products, pricing and customer journeys across relevant formal and informal markets, producing evidence that can guide product development, positioning, distribution and customer retention.
Business Strategy and Performance
Strategy becomes actionable when it is grounded in market evidence, business economics and an honest view of performance. IDER helps organisations diagnose constraints, compare growth choices and translate priorities into measurable plans. We combine external market analysis with internal operating and customer evidence to clarify where the business can compete, which capabilities require attention and how progress should be monitored over time.
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