Technology & digital economy

Market and investment context

Understand adoption, product fit and sustainable growth. Research can examine platforms, digital services, telecoms research, technology-enabled business models. The study boundary should reflect the proposed business model, geography and decision timeframe.

Questions that shape the assignment

• What makes customers adopt and continue using a service?
• How large is the addressable opportunity?
• Which revenue model and channels fit the market?

Methods and typical assignments

• Product-market-fit research
• user interviews
• segmentation
• platform analysis
• cohort and customer analytics

Outputs for decision-makers

Depending on the scope, outputs may include a sector opportunity assessment, customer or stakeholder evidence, financial and economic scenarios, a risk register and an executive decision presentation. Source periods, assumptions and limitations accompany the analysis.

Relevant experience and specialist support

Research for this sector can examine customer needs, service adoption, access barriers, channel performance and demand. The research questions, suitable methods and evidence of relevant expertise are confirmed during scoping.

Research applications are outlined for scoping. Relevant specialists, country capacity and assignment experience are confirmed in the proposal.

Research services for this sector

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