Executive takeaways
- Test revenue assumptions against customer and market evidence.
- Distinguish sustainable growth from concentration and execution risk.
- Translate red flags into their consequences for the investment thesis.
Define the investment thesis
Identify why the opportunity is attractive, what must be true for it to succeed and which uncertainties could overturn that view. Agree the transaction stage, timetable and permitted access to company information.
Build an evidence-led challenge
Review customers, competitors, suppliers, market structure and the business model. Test growth assumptions, customer concentration, distribution dependence and regulatory context. Triangulate management information with independent sources where access permits.
Report what changes the decision
The output should distinguish supported assumptions, unresolved questions and material red flags. Commercial due diligence supports a transaction decision alongside other specialist reviews; it does not replace legal, audit, technical or regulated financial advice.
Scope and method
Research-design guidance based on IDER’s supplied service framework; no empirical study or market forecast. This guide contains no empirical estimates, performance claims or investment recommendations.
Citation
Institute of Development and Economic Research (2026). Test the investment thesis before committing capital. IDER Research Planning Guides.