Consumer goods & retail

Market and investment context

Find the customer, the proposition and the route to market. Research can examine consumer products, wholesale, formal and informal retail, distribution. The study boundary should reflect the proposed business model, geography and decision timeframe.

Questions that shape the assignment

• Which segments should the business prioritise?
• What price and proposition match customer needs?
• Which channels can support profitable growth?

Methods and typical assignments

• Consumer surveys
• retail checks
• customer journeys
• competitor analysis
• pricing and distribution research

Outputs for decision-makers

Depending on the scope, outputs may include a sector opportunity assessment, customer or stakeholder evidence, financial and economic scenarios, a risk register and an executive decision presentation. Source periods, assumptions and limitations accompany the analysis.

Relevant experience and specialist support

No sector-specific completed assignment is publicly disclosed on this page. Discuss the required technical expertise and relevant evidence of capability with IDER before commissioning.

Research applications are outlined for scoping. Relevant specialists, country capacity and assignment experience are confirmed in the proposal.

Research services for this sector

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